Logo Circular WalloniaAccueil
Circular Wallonia
Circular economy in Wallonia

Rethinking your business model: opportunities for circularity (Florence Siquet)

Published on 7 December 2023

Publication

Florence Siquet (Business Model, Marketing and Communication Consultant) advises us on the proper use of the Business Model Canvas and explains how the circular economy represents a major development lever for the company.

The Business Model Canvas (BMC) is a visual tool for structuring and analyzing a company's business model, facilitating creativity and strategic thinking. It can be used to explore partnerships and innovate products or services. Adopting a circular approach through BMC can reduce costs, enhance reputation and respond to consumers' environmental sensitivities. One example cited is the production of non-toxic powder paint by contractors using local and secondary resources, underlining the importance of creativity and local partnerships.

To learn more