Webinar: Is advertising compatible with the ecological transition?
Events
The Belgian Institute for Sustainable Computing offers a webinar on responsible marketing and communication with Maxime van der Meersche from GiveActions.
- Dates
- Le 17 mai 2023 de 11:00 à 12:15
- Organizer(s)
- Practices of circularityNeed help with filters?
Event details
About the Presentation
Advertising is a cornerstone of our capitalist society. It encourages (over)consumption, creates artificial needs, and promotes products that are harmful to the planet or society. The issues are numerous. However, like all sectors, advertising will need to reinvent itself to address the climate challenges of this century—perhaps even more so than other sectors, given its power and ability to reach vast audiences.
In this presentation, we will explore the key steps to make advertising compatible with the ecological transition. Selecting sustainable products and services, creating new communication ideals, strictly banning greenwashing, and reducing carbon impact are essential measures that will be discussed during this webinar.
About Maxime
Maxime is the co-founder of GiveActions, a media agency dedicated to impact-driven or transitioning companies. Over the past three and a half years, he has become an expert on advertising and greenwashing. Passionate about social entrepreneurship, Maxime and his associates have been working to shift the advertising industry toward addressing environmental and social challenges—a formidable yet essential challenge for achieving ecological and social transitions.