O2 MAX

O2 Max is a store specializing in running, hiking, and mountain sports. It offers a wide range of equipment for sports enthusiasts, whether beginners or experienced, looking for performance or outdoor experiences. The store provides minimalist running shoes from brands like Inov8, Merrell, and Vivobarefoot, as well as complete gear for hiking, camping, and mountain activities. O2 Max emphasizes the "run naturally" philosophy, offering products designed to mimic the experience of barefoot running. The store collaborates with the Clinique du Coureur to provide advice on injury prevention. Additionally, O2 Max offers a rental service for hiking equipment through RandoLoc.

O2 Max, under the leadership of its manager Frédéric Dercq, is aware of the social and environmental impacts of its sector. While brands have made more efforts in recent years, O2 Max, as an entrepreneur and change-maker, believes that part of the solution lies at its level. With this in mind, the company offers a rental service for hiking equipment, promoting the concept of the functionality economy. By encouraging customers to adopt a more responsible consumption pattern—renting rather than buying—and prioritizing eco-design, O2 Max is working towards a more sustainable and environmentally friendly approach.