How can you communicate your sustainability efforts without resorting to greenwashing? Wagralim invites you to a "formaction" on June 29 with Nicolas Lambert, former CEO of Fairtrade and author of the book "Le marketing peut-il sauver le monde". He will give you all the advice you need to reconcile marketing and sustainability.
The training will be structured in 2 phases, with a theoretical part and a participative part in workshop mode! During this one-day "formaction", various topics will be addressed:
Which aspects of my company's sustainable development policy are relevant to the customer?
Is there potential in integrating them into my brand/company positioning?
Should I communicate on sustainable development, and to which audiences?
How can marketing levers (product, distribution, price,
(product, distribution, pricing, communication) accelerate the
transition?
How can my company's sustainability policy become a competitive advantage?
You'll also have the opportunity to bring along some of your own materials to discuss your current concerns in relation to this theme (packaging, brochures, etc.).
Speaker
Nicolas Lambert has extensive marketing experience in the food sector (Unilever, AB InBev and Alken-Maes). As far as sustainable development is concerned, he was CEO of Fairtrade Belgium for
6 years. He is currently a consultant, teacher and moderator of the "Think
Tank" on marketing and sustainable development at BAM.
Practical information
Date: June 29 from 9.30am to 4pm
Place : Point Centre, Av. Georges Lemaître 19B, 6041 Charleroi
Price: 250 euros
excl. VAT : members ;
350 euros
excluding VAT: non-members. For companies in the food industry, Alimento contributes
130€
in the costs of employees from
joint committees 118 (blue-collar workers) and 220 (white-collar workers).
